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Briscoe Group’s stores operate within two retail sectors, homeware and sporting goods, under the two brand names Briscoes Homeware and Rebel Sport.

As well as bricks and mortar stores in all New Zealand cities and most major provincial towns in New Zealand, the Group sells its products online through its websites.

Briscoes Homeware

Over the 150 years since the business began trading in Dunedin, Briscoes has become an iconic New Zealand brand for quality branded homeware. With stores nationwide, Briscoes Homeware supplies quality and competitively priced homeware to the New Zealand market.

Briscoes Homeware has 47 stores nationwide and an online store.

Rebel Sport

Since opening its first store in Panmure, Auckland in 1996, Rebel Sport has grown to become the major sporting goods retailer in New Zealand. The concept is to provide sports superstores where shoppers can choose from a huge range of the biggest and best brands in the world.

Rebel Sport now has 43 stores in selected cities and an online store.

The Support‌ Office‌ for all our businesses is‌ located‌ at 1 Taylors‌ Road, Morningside, Auckland‌ 1025 (Phone: +64 09‌ 815‌ 3737)