Chief Financial Officer
Geoff began his finance career in an accounting role with Associated Wholesalers.
After completing a B.Com degree at Auckland University he then spent 15 years with the major food retailing group Woolworths (NZ). His last position there was as Financial Controller where he was responsible for all finance functions including Company Secretary and treasury duties.
Geoff joined Briscoe Group as Chief Financial Officer in October 2002 with responsibility for finance, IT and administration.
Chief Operating Officer
Following the completion of a BA honours degree in Business Studies, Andrew began his retail career with Matalan Retail Limited in the UK. Andrew held many leadership roles including heading up the product merchandising, international and e-Commerce functions.
Andrew’s career has included working with many of the world’s best international retailers across the UK, Europe and the Middle East. More recently Andrew headed up Planing and Supply chain for BigW Australia part of the Woolworths Australia Group.
Andrew came to New Zealand in 2016 and was CEO of Torpedo7 Group, subsequently held other leadership roles within the Warehouse Group focused around the Transformation programme.
Andrew joined the Briscoe group in 2019 as Chief Operating Officer and is accountable for the Retail Operations, Store Development, Product Merchandising and Marketing functions.
Group General Manager – Merchandise
Fraser Collins began his retail career in 1976 for Haywrights in Christchurch as a Management trainee. He held a number of positions within this group before joining Briscoes Homeware as the manager of the Christchurch stores in 1984. This role gave him a great insight into the Briscoes culture, and provided the base for his subsequent career within the company.
Four years later he was appointed Project Manager, where he was responsible for opening all Briscoes Homeware stores until 1999. During this time he also held the position of South Island Operations Manager and National Operations Manager. Fraser was appointed to the position of General Manager Briscoes Homeware in 2004 and Group General Manager Merchandise for all retail brands in August 2008.
Group General Manager – Human Resources
Aston began his career in retail with Woolworths (NZ) Limited and has worked for a number of retail and non-retail organizations in both the public and private sectors. He completed Bachelor of Arts and Master of Philosophy (Honours) degrees at Auckland University, complemented by 16 years with the major food retailing group Woolworths (NZ). While with Woolworths, Aston worked across a range of different functions including retail operations, buying, and human resources, concurrently completing a Diploma in Business & Administration through Massey University.
Since that time Aston has added to his portfolio of skills and experience working for organizations including SkyCity, Woolworths Limited (Australia), Progressive Enterprises, Manukau Institute of Technology, NZ Post, and Fonterra in a variety of operational and human resources roles. He has governance experience gained through associations with the Retail Industry Training Organization and Waitakere Adult Literacy Incorporated. He received a Certificate in Company Direction from the NZ Institute of Directors in 2009, certified as a PRINCE2 Practitioner in 2013. As part of his community involvement Aston serves as a Justice of the Peace.
Aston joined Briscoe Group as General Manager Human Resources in October 2015 with responsibility for human resources including health and safety.
General Manager Retail Operations
Nick began his retail career with Briscoe Group in 2002. During his time with the Group, Nick has had extensive experience gained in a variety of roles in retail management, planning and management of large scale projects including new stores, refurbishments and the development of our new Support Offices. His involvement in such a diverse range of activities has demonstrated his expertise in management of costs and ensuring solid returns on the funds we invest in our stores.
In 2006 Nick was pivotal in the development and establishment of a suite of tools focused on productivity and labour management. This critical area of our business has played a significant role in assisting our retail management team to accurately forecast and allocate labour across and within the store network, enabling resources to match demand and ensuring key stakeholders are apprised of plans and results.
Nick led our Non-Trade Services team when it was established in 2013 through to early 2019 at which time he was appointed General Manager Retail Operations. Nick now leads the largest team in the business reflecting his significant experience and demonstrated capabilities to lead individuals and teams while managing significant commercial responsibilities and obligations. As a strong advocate for our customers and our team throughout our retail network, Nick continues to champion good practices and considered innovation.
General Manager Online and Digital
Isabel has spent the last 15 years working in digital transformation roles across London, Australia and NZ. She began her career in digital advertising in Auckland before moving to London to work in one of the first large scale digital agencies, working on high profile brands to transform their traditional retail experiences into digital best in class. In London she spent two years specialising in eCommerce – how to scale and transform traditional retail businesses, before moving to Melbourne where she spent two years working with the The Good Guys business on all things eCommerce.
Isabel has since spent the last 8 years in the NZ retail eCommerce space – working on some of the largest brands. She led the Noel Leeming and Torpedo eCommerce business at the Warehouse Group before moving to Bendon Group working an a collection of their NZ and international pure play eCommerce sites. Isabel is passionate about connecting the online and instore experiences, driving significant online growth within the channels, and focusing on the best possible customer experience in the online space.
General Manger Marketing and Strategy
With over twenty years customer centric senior brand marketing and category management experience in the retail and service industries, Fiona joined Briscoe Group in 2018 as General Manger – Marketing and Strategy.
Her background has predominantly been in the marketing world of Services and FMCG, both in Strategic Brand Management, CRM, Digital and Customer Experience Insights. Championing the customer in everything she does, she has developed strong measurable marketing tools to gain the competitive edge.
Fiona was awarded NZ Direct Marketer of the Year in 2013, and then received the Supreme Award and Retail Gold in the NZ Marketing Awards in 2014. Fiona is tasked with taking the business forward by introducing a strategic vision focused on customer centricity.
Since joining our team she has championed this crusade – reinventing the strategic customer experience and brand marketing at Briscoe Group. Unwrapping customer behaviour and insight is allowing us to meet shopper needs effectively and creatively.
Other Team Members
Briscoe Group employs about 125 people based at the support office in Auckland covering management, human resource, merchandise, marketing, finance, administration, information technology and other support functions.
Briscoes Homeware and Living & Giving stores employ approximately 1,200 permanent full time and permanent part time team members adding approximately 300 more during peak periods. Briscoes Homeware stores typically employ between 15 and 25 employees at the smaller branches and between 25 and 40 at the larger branches.
Rebel Sport stores employ approximately 750 permanent full time and permanent part time team members adding approximately 100 more during peak periods. Most of the Rebel Sport stores each employ between 10 and 35 permanent employees.